Discover Our Artwork Guidelines

Our artwork guidelines provide essential specifications and tips for submitting the perfect artwork for your embroidered badge.

Maximize Badge Quality with the Right Artwork Guidelines

Creating high-quality custom patches starts with paying careful attention to your artwork guidelines. The quality of your badges depends on selecting the right artwork, using appropriate font sizes, and understanding how different badge types handle design details.

For embroidered badges, simplifying intricate details—like scattered dots or multiple unconnected parts—can result in a cleaner, more professional finish. If you’re considering AI-generated artwork, keep in mind that it’s not always perfect; smudges or unclear shapes can occur, and these imperfections may not translate well in embroidery. It’s often faster and more effective to refine AI designs before submitting. For more tips, see our internal guide on using AI to create high-quality logos.

Following these artwork guidelines will help ensure your design translates beautifully onto your custom patches, whether embroidered, printed, or silicon. Check out our embroidery techniques page for more insights.

PDF, AI, and EJS format outputs for custom patch digitizing.

Artwork File Formats

Preferred File Formats for Artwork

Vector files are preferred for best results as they maintain sharpness and clarity, ideal for intricate embroidery details.

For the highest quality and precision in embroidery, we recommend submitting your artwork in vector file formats such as EPS, PDF, or AI. Refer to our artwork submission guidelines for more information.

VECTOR

What is a Vector in Artwork Guidelines?

A vector is a file format in which a visual graphic can be scaled endlessly without ever losing quality. Files such as JPEG, GIF, TIFF, and PNG are pixel-based, which means that when you zoom in and out of these files, the quality of the image is compromised.

Comparison between vector and raster graphics at 300% scale, illustrating the difference in quality for custom patch artwork.

Here are our preferred artwork requirements:
All files should be created in Adobe Illustrator CC or lower.
Send files as CMYK.
Flattened layers and text outlined. (If you are not sure how to outline the text in your vector file, check out our guide on outlining text.)
Please have all colours Pantone matched to our solid coated swatch palette. (You can find our solid coated Pantone© palette in our colour matching guide.)
For detailed information, please refer to our comprehensive artwork guidelines.

Acceptable artwork file formats for Embroidery Badge UK custom patches: PNG, PSD, JPEG, JPG, EPS, SVG

Artwork File Formats

Accepted File Formats in Our Artwork Guidelines

Wondering what to do if you cannot provide a vector file? We can also work with other file formats with a maximum size of 20 MB.
JPEG
JPG
PNG
PDF
AI
EPS
PSD
SVG
Make sure to review our artwork guidelines for non-vector files.

VECTOR

Artwork Guidelines and Creation Fee

It is sometimes necessary for us to charge an Artwork Creation Deposit. A deposit is only required if you supply artwork that matches the following criteria:

  1. Low-quality artwork is supplied
  2. The artwork is not in vector format
  3. High detail in the artwork file requires a high volume of work by our art team
  4. The customer requires assistance with the artwork creation
  5. Where a design is complicated or too comprehensive, a fee of £35 may be charged
If you approve your artwork proof and proceed to production, all artwork fees will be deducted from your invoice 🙂 If you cancel your order and do not proceed to production, this charge will not be refunded.
For more details, please refer to our artwork fee policy in our artwork guidelines.
Designer working on a school badge appliqué design in embroidery software, showing a digital preview with school logo elements.